Dominating SERPs with Scalable SEO Strategy

Client Overview

Website: https://www.yoactiv.com/
Industry: Online Booking + Business Management Software for Fitness, Wellness, and Sports

Project Timeline

October 2021 – September 2024

Objectives

·        Drive consistent organic traffic growth

·        Increase keyword rankings across fitness & wellness industries

·        Boost lead generation through organic visibility

·        Rank critical product pages (especially ‘Gym Management Software’)

·        Enhance presence in both Indian and international SERPs

Challenges

·        High competition in SaaS Fitness Tech market

·        Primary service page (Gym Management Software) wasn’t ranking

·        Low organic visibility for niche business segments

·        Limited blog coverage for long-tail search intent

Strategy Overview

We engineered a full-spectrum SEO roadmap tailored to Yoactiv’s evolving SaaS ecosystem. From keyword intelligence to content modeling, each layer of the strategy was aligned with Google’s core updates and user-intent behavior.

1. Deep Keyword Research with Business Intent

·        Mapped industry-specific high-volume queries

·        Integrated commercial and transactional keywords

·        Included geolocation modifiers for local and international targeting

2. User-Solution Driven Content Development

·        Revamped key landing pages with value-centric, conversion-optimized copy

·        Built industry solution pages—starting with 6 business types, expanded to 16

·        Focused on semantic structure and NLP alignment (BERT + RankBrain readiness)

3. On-Page SEO & UX Enhancements

·        Optimized titles, meta descriptions, H1-H6 hierarchy

·        Schema markup for software features, FAQs, and articles

·        Improved internal linking and crawl path logic

4. Technical SEO Audits

·        Conducted crawling, indexing, and speed audits (via Screaming Frog)

·        Enhanced Core Web Vitals, improved mobile usability

·        Fixed duplicate content, orphan pages, and broken links

5. Local SEO Domination

·        Created and optimized Google Business Profile

·        Integrated local schema and city-specific pages

·        Targeted regional searches via blog + geo modifiers

6. Content & Blog Strategy

·        Published 2 blogs per month based on trending industry queries

·        Targeted FAQ-rich snippets and featured snippet opportunities

·        Built topical authority around gym, yoga, and wellness software solutions

7. Authority Building & Backlinks

·        Earned quality backlinks via outreach, guest posts, and business directories

·        Strengthened domain authority and link equity for core pages

Results Achieved

·        Gym Management Software ranked on Page 1 within 8 months

·        80%+ growth in monthly organic traffic (Oct 2021–Sept 2024)

·        Placed key blogs in featured snippets for high-intent queries

·        Consistent rise in qualified leads and demo bookings month-on-month

·        Expanded from 6 to 16 business types, all ranking on Page 1

Tools Used

·        Google Analytics

·        Google Search Console

·        SEMrush

·        Screaming Frog

Visuals to Include

·        Traffic Growth Chart: Before & After comparison

·        Featured Snippet Wins: Screenshot of SERP examples

·        Timeline: 3-Year Journey from Oct 2021 to Sept 2024

Quote

“AskUsRb helped Yoactiv rewrite the rules of digital visibility—transforming intent into action, and clicks into conversions.”

Conclusion

This campaign wasn’t just about ranking a few pages—it was about building an SEO engine that scales with business growth. Yoactiv now dominates its niche segments and continues to reap the long-term benefits of foundational SEO excellence.

CTA

Looking for SEO that scales like software? Let’s talk growth strategies & featured snippet wins. https://www.askusrb.com/contact/